A Swedish photographer turned film director and creative director. Kristofer brings together visual craft, strategic thinking and a love for storytelling – creating work with both creative impact and business value. Today, he runs Folkstudion, a creative agency producing work that isn’t just seen, but felt.
Clients
As founder of Folkstudion, he has led visual work for brands like Volvo Cars, Tibber, Swish, ICA, BMW, SAS, and PostNord – always with a focus on work that isn’t just seen, but felt.
Folkstudion
Visit folkstudion.se to explore Kristofer’s work in concept development, film direction, and photography – created together with the team at Folkstudion
About
Kristofer Samuelsson is a Swedish photographer turned film director and creative director. He brings together visual craft, strategic thinking and a deep love for storytelling – creating work with both creative impact and business value.
As Managing Partner and Director at Folkstudion, he leads clients and creative teams through the full process – from shaping brand positioning and strategy to developing bold concepts, commercials and photography. Always with the belief that people remember feelings, not ads.
Over the years, Kristofer has partnered with brands like Volvo Cars, SAS, Mercedes-Benz, UNICEF and Granitor – helping them create work that doesn’t just get seen, but gets felt.
At the core is a collaborative mindset and a simple principle: Be Nice. Because great ideas are nothing without great people.